Software is the new hardware: companies we would have never thought they’d be into software are releasing smartphone and tablet apps or even APIs so that developers can program against their platform:
It looks like Nike is not releasing one piece of kit that is not in some way connected and full of software and web services. And obviously they have an API
Philips releases smart light bulbs with an API so developers can program the next great disco light turning your house into an app
In Switzerland the national railways recently released sbb.connect – a local services and game app similar to Foursquare for public transports
Print publishers are releasing mobile app after tablet app and struggle to figure out what the world will look like in the post-newspaper era
So everyone and their dog is doing software, web services and mobile apps. What follows? Some of these apps are crap. Especially mobile and tablet apps from media companies are often buggy, slow, either totally under- or insanely over-featured and too complicated for the average user. The complexity-part is worsened by the fact that every app seems to have a different paradigm of navigating with swipes up, down, left, right and with buttons that bring you somewhere or nowhere.
How comes than that these products often are mediocre? One or all of the following reasons may apply – and probably many more:
The app in question is created by an external agency on a fixed budget – sweating the details of a great user experience can often not be achieved in such a setup
The product manager in charge is not technical enough or doesn’t have the user experience chops to deliver a great product
The software engineers are not top notch. Ask yourself the following question: if you’re an engineer, what company would you join: Google, Facebook or any other cool kid on the startup block or a media company where technology is an afterthought?
So if in your business technology is still an afterthought, you need to change that or you will fall behind. You’ll probably need to build internal know how – either in technology or perhaps more importantly in how to manage tech. Your main challenge will probably be to attract top talent – they’ll have better places to go to.
Software is the new hardware: companies we would have never thought they’d be into software are releasing smartphone and tablet apps
Software is the new hardware: companies we would have never thought they’d be into software are releasing smartphone and tablet apps or even APIs so that developers can program against their platform:
* It looks like Nike is not releasing one piece of kit that is not in some way connected and full of software and web services. And obviously
Everybody knows these mobile phone shops: rows and rows of shiny new gadgets attached to some security device that beeps horribly if you pull a bit too harshly on the string attached to the phone you want to try out. How on earth have these shops and their terrible user experience changed so little? Some observations about what is wrong with the customer experience.
Some time ago I was waiting for my turn at our local Orange shop. As anybody reading this piece probably knows, I’ll most likely be one of the very last people to switch away from my beloved iPhone. But hey, I had a couple of minutes and there was a row of smartphones from all the companies and mobile phone platforms known to man in front of me, why not give them a spin? Does Windows Phone really look and feel that cool? How is it that Samsung seems to produce some worthy competition for the iPhone? Questions that needed to be answered someday!
Have tech retailers really learnt nothing in the twelve years since the first Apple Store?
But, alas, it was not this day or any other day in a regular mobile phone shop for that matter. Why? These things, though very nice feeling phones, were totally useless for checking out some of the most common features:
No SIM-Card in the demo-phones
No connection to the internet
No preconfigured email address or email inbox
No preloaded photos to experience the photo gallery app
No interesting apps or games preloaded on the device to explore
How the hell am I supposed to find out if this phone is any good? How shall I experience its web browser, email app, and great screen if there is no connection to the web, no configured email account, and no gorgeous pictures in the photo gallery app? Have tech retailers really learned nothing in the twelve years since the first Apple Store? The only thing that is better than it used to be: you usually won’t find any of those ugly fake phones with a sticker as their screen anymore – they’ve learned that. A next post will be about why this might be the case. But until then let’s look at somebody who seems to have nailed it.
Everybody knows these mobile phone shops: rows and rows of shiny new gadgets attached to some security device that beeps horribly if
Everybody knows these mobile phone shops: rows and rows of shiny new gadgets attached to some security device that beeps horribly if you pull a bit too harshly on the string attached to the phone you want to try out. How on earth have these shops and their terrible user experience changed so little? Some observations about what is wrong
It is a false and foolish but widespread misconception that “innovation” goes only in the direction of additional complexity.
